Season 2 Episode 4.3 CRM Reimagined: The Future of CRM in Life Sciences

Season 2 Miniseries Episode 4.3 is officially live. New Improzone Podcast Episode In this episode, Jane Urban sits down with Jason Harlander (Executive Director, Technology Management, Improzo) to explore what the future of CRM in life sciences could look like and why the next evolution of CRM is less about technology and more about creating value for the people who use it every day. Key takeaways: Why CRM must evolve from a compliance tool into a system that genuinely supports field teams How poor data quality and low adoption create a cycle that limits the value of both CRM and AI Where AI is already delivering impact today, from voice-enabled call reporting to next best actions Why earning trust through small, practical AI wins matters more than ambitious "slideware" promises The three priorities leaders should focus on: strong data foundations, accurate field models, and targeted automation Why CRM decisions should be treated as a commercial strategy, not just an IT implementation A thought-provoking conversation on putting the "relationship" back into customer relationship management and building systems that work better for both people and business outcomes. #ImprozonePodcast #CRM #LifeSciences #ArtificialIntelligence #PharmaTech #DigitalTransformation #CommercialOperations #CustomerExperience #Improzo