CMO Latam 164 | Andrés Jaramillo de Alta: aprende cómo ser un gran marketero

20 years in marketing and still learning from scratch. Andrés Jaramillo has over 20 years of experience in marketing at some of Latin America's most demanding companies—Quala, Danone, Nutresa, Alpina—and today he's doing B2B marketing for the first time in his career at Alta. In this episode of CMO Latam, the Naranja Media podcast, Andrés speaks candidly about what truly changes when you move from mass consumption to B2C marketing and then to a completely different model. We discuss why AI for marketing demands immediate self-education—just like what happened with social media in 2008—how to apply compound interest to your career from day one, what it means to lead with brand building in times of crisis, and how Andrés created 13 brands during the pandemic to avoid bankruptcy. We also explore his vision of corporate culture: why gold shines on its own, how to be demanding without burning out the team, and how a Vipassana meditation experience changed him forever. If you're a CMO, Brand Manager, or Digital Marketing Leader and want to understand how to build a real career in business leadership, this marketing podcast is for you. Because in this business podcast, the most instructive decisions are those made when there was no time to make mistakes. 00:00 — Introduction: 20 Years of Marketing in Perspective 03:20 — AI and Self-Education: Those Who Don't Learn Get Swept Away 09:45 — Leading in a Pandemic: 13 Brands Built from Scratch 17:10 — Demanding Without Burning Out: How to Balance Leadership 24:30 — Compound Interest in Your Career: The Most Underrated Advice 31:00 — Intrapreneurship and the Multipotential Profile 38:15 — Brand Building, Innovation, and When It's Best Not to Touch a Brand 44:50 — What Vipassana Meditation Changed in Andrés Jaramillo 💬 Positively Dissatisfied or Just Restless? Join the conversation: https://substack.com/@cmolatam _________________________________________________________________________ CMO Latam is Naranja Media's podcast where Daniela Arias talks with marketing leaders from the most relevant companies in Latin America: digital strategy, business leadership, brand marketing, and the real decisions that build brands from within. #MarketingLatam #CMOLatam #MarketingLeadership #Intrapreneurship #B2BMakemarketing #ArtificialIntelligence #CareerInMarketing #BrandBuilding