Pedal power: Brompton's global growth journey with CEO Will Butler-Adams

In this episode of The Good Growth podcast, we hear from Will Butler-Adams, CEO of Brompton Bicycle. Few bikes are as recognisable as the Brompton, with its foldable design favoured by commuters, it makes travelling around cities a breeze. Tune in to learn about their global growth ambitions, how running a business is much like a game of whack-a-mole and why success lies in putting people and planet first. 00:00-00:30 Introduction 00:30-02:43 How Will got to Brompton 02:43-04:26 Brompton's early growth 04:26-05:31 Experience with BGF as an investor 05:32-08:40 Brompton's mission 08:40-10:21 The next steps of growth 10:21-11:55 Overcoming slow growth 11:55-16:21 Expansion into new territories 16:21-21:03 Brompton's products 21:04-23:08 The future of urban cities 23:08-24:56 Motivation in the business journey 24:56-26:47 The next 5 years of Brompton 26:47-29:09 Making a Brompton bike 29:09-30:56 Why detail matters 30:56-33:36 Less autonomy, more action 33:41-40:04 Marketing and community at Brompton 40:04-42:26 Brompton's approach to business