From Standard to Stand Out: Paul Dunn on Purpose, Impact and the Future of Accounting

Mark sits down with Paul Dunn, co-founder of B1G1, four-time TEDx speaker, and one of the most influential voices in the global accounting profession, for a conversation that challenges everything firms think they know about purpose, relevance and what it actually means to serve clients well. Paul unpacks why most firms are stuck in a sea of sameness, why impact is now a measurable strategic advantage, and what the shift from the experience economy to the transformation economy means for accountants as they navigate AI and an uncertain future. If you've ever wondered what separates firms that truly thrive from those just surviving, this one's worth your full attention.