ECA Annual Conference 2025 | Positioning Crafts in the Contemporary Economy

00:00:00 Welcome & Opening Remarks 00:03:58 Hege Veronica Henriksen, Director of Norwegian Crafts 00:06:48 Ana Cristina Mendes, President of the ECA Board of Directors 00:10:26 Introduction: Positioning Crafts in the Contemporary Economy | Elton Micallef, Vide President of the ECA Board of Directors, in conversation with Rosa Muñoz, Ohayō 00:30:48 Crafting Networks | Representatives from the Nordic Network of Craft Associations: Maj Sandell, Lise Stang Lund, Tonje Kjellevold, and Helle Dyrlund Severinsen 01:06:14 The Many Economies of Craft | Presentation by Christina Zetterlund Reshaping Traditional Craft in the Digital, Contemporary World 01:53:25 | Raquel Buj 02:04:04 | Kristina Austi 02:14:47 | Kristina Austi and Raquel Buj in conversation with Hege Veronica Henriksen 02:35:55 Live Q&A Session | With all guest speakers. Moderated by Laura Miguel Baumann 03:06:41 Closing Remarks | David Places Balsalobre Crafts play a vital role in Europe’s economy and cultural fabric — fueling innovation, sustainability, and local development across regions. They are a serious economic force in Europe. The ECA annual conference, Positioning Crafts in the Contemporary Economy, co-organised by the ECA and Norwegian Crafts, brings together guest speakers from across Europe and nearly 40 members of the ECA. This conference provides a practical look at what it means to be a craft professional in the modern economy with experts and practitioners delving into the sector's key challenges and opportunities, including: • The power of regional collaboration and networks. • New ways of defining the social and cultural "value" of craft beyond monetary metrics. • The fusion of traditional skills with digital technology for economic viability. • Market access, business resilience, and future trends. Speakers: Rosa Muñoz (Ohayō): Brand and trends consultant. Nordic Network of Craft Associations: Maj Sandell, Lise Stang Lund, Tonje Kjellevold, Helle Dyrlund Severinsen. Christina Zetterlund: Craft & Design Historian, Independent Curator. Kristina Austi: Digital Weaving Artist, Manager at VEVFT AS. Raquel Buj: Fashion Designer and biomaterial researcher. The conference was organised by the European Crafts Alliance (ECA) and Norwegian Crafts. The ECA Annual Conference 2025 is part of the CraftsNet project, co-funded by the European Union. Learn more about the European Crafts Alliance: europeancraftsalliance.org Discover Norwegian Crafts: norwegiancrafts.no Follow the ECA on Instagram (@eca.crafts) and LinkedIn (EuropeanCraftsAlliance). #EuropeanCrafts #CraftEconomy #DigitalCrafts #SustainableCrafts #Craftsmanship #Artisan #culturalheritage