How Loewe Went From Invisible to Unstoppable in 5 Years

In 2013, almost nobody outside Spain had heard of Loewe. Five years later, it had waiting lists, exploding resale values, and the most culturally influential people on earth were obsessed with it. In this video, we tell the full story — how a 177 year old Spanish leather house went from completely invisible to completely unstoppable, and why one designer's obsession with craft changed everything. 00:00 — The brand nobody knew 02:00 — Madrid 1846 — where it began 04:30 — Jonathan Anderson arrives 07:00 — The Puzzle bag changes everything 09:30 — Why the internet fell in love 11:30 — What happens after Anderson? 🕶️ Subscribe for more stories behind iconic eyewear brands.