経済を動かす「推し活」の実態・需要に応え広がる「推し活サービス」横浜市の企業は【News Linkオンライン】

Broadcast on January 22, 2026 According to the Ministry of Economy, Trade and Industry (METI), the entertainment industry index, including live concerts and stage performances, has been on an upward trend since the COVID-19 pandemic hit in 2020, exceeding pre-pandemic levels. Last year, the total number of live concert attendees was approximately 60 million, with total sales of approximately 600 billion yen. According to a research company, the total amount of spending on "oshikatsu" (supporting idols) in Japan last year, including merchandise sales and other events, was approximately 3.5 trillion yen per year. With a population of approximately 14 million, this means that one in ten people are involved in "oshikatsu." We explored the reality of "oshikatsu," a new trend in consumption. Furthermore, companies are now responding to the growing demand for "oshikatsu." We interviewed a company in Yokohama City about its initiatives. [News Link Online] Broadcasting Kanagawa Prefecture news! Please subscribe! [News Link] Now airing on tvk (TV Kanagawa)! ■Every Monday-Friday 9:30 PM - 9:55 PM ■Website: https://www.tvk-yokohama.com/newslink/ ■X:   / tvknews930   #Oshikatsu #Oshi #YokohamaCity #YokohamaArena #KanagawaPrefecture #tvk #tvkNews #tvkNews #NewsLink #tvkNewsLink