The Franchise Company-The Power of Operational Data, Marketing Automation & Hyper-local Advertising

This a great session with guest speakers Jacob Mortensen and Theo Millward exploring how Swimtime Franchise transformed a £2,000 ad spend into more than £200,000 in sales. The session explores: How Swimtime connected franchise operational data directly into its marketing campaigns The role automation played in scaling local marketing activity How hyper-local Meta campaigns drove over 1,000 new customers Ways franchisors can improve visibility, consistency, and ROI across their network Practical lessons for franchise brands looking to scale smarter, not just spend more