VfB STR: Folge 451 | Im Gespräch mit Holger Boyne (Direktor Kommunikation und Medien des VfB)

On June 30, 2026, the second term of the current Director of Communications and Media at VfB Stuttgart will end at his own request. In this episode, Holger Boyne gives us an insight into an exciting two and a half years in which the communications department, driven by the sporting success of all teams and departments, not only grew steadily and underwent a transformation, but also had to overcome numerous new challenges. Of course, we also look to the future: What further steps can VfB take? Do clubs need to be present on all platforms? How important is "owned media"? And what does generative AI mean for media departments? ... ····················································································· 00:00:00 Welcome 00:02:54 Personal Decision 00:15:31 Review of the Term of Office 00:30:50 Quick Q&A Session 00:33:57 Structures, Cooperation & Internal Mechanics 00:52:34 Rebranding, Brand Management & Digital Club Media 01:14:03 Communication Strategy, Internationalization & Social Media 01:36:49 Review & Future 01:41:57 Notes & Farewell ························································································ SHOWNNOTES STR Discord Server:   / discord   Association for the Support of Children with Cancer: https://foerderkreis-krebskranke-kind... Together for Oliver:   / dzp5rdidwvl   ························································································· Already subscribed? VfB Newsletter: http://www.vfb.de/newsletter YouTube: http://go.vfb.de/youtubeabo Facebook: https://www.vfb.de/facebook Twitter: https://www.vfb.de/twitter Instagram: https://www.vfb.de/instagram TikTok:   / vfb   VfB STR on X:   / vfbstr   VfB STR on Instagram:   / vfbxstr   Photo by Pressefoto Baumann