RFID Community Connect: Success with RFID in Retail

Speakers: Duane Roebuck, BlueStar; Brett Bennett, POSitive Technology; and Brandon Macaulay, Mobile Insight Retail continues to be one of the strongest environments for RFID adoption, driven by the need for better inventory visibility, improved shopper experiences, and more efficient operations. This session highlights how RFID is being used successfully in retail settings to support both store-level performance and broader business goals. Viewers will hear practical perspectives on implementation, integration, and the value RFID can deliver across inventory management, item visibility, and operational efficiency. The session is designed to help retail-focused organizations understand how RFID can translate into measurable business benefits.