AI-Enabled In-Car Experiences: How to shape the future when anything is possible? | Star Webinar

The next shift in automotive experience is not another screen or feature. It is the moment the car becomes a truly personal, AI-enhanced environment — contextual, adaptive, and natural to the driver inside it. Better AI models alone will not get you there. The real work is designing the right experiences, behaviors, and trust. In this webinar, Star's UX experts get practical about what AI can actually enable for drivers today — and how to decide which ideas are worth pursuing. 🎯 What you will learn: → Concrete AI in-car experience concepts — from Adaptive Cockpit and Predictive Wellness to Generative In-Cabin Experiences and In-Car Commerce Hub → A clear framework for evaluating which AI ideas create genuine driver value and brand differentiation — and which risk becoming another hype cycle → How Star moves from research and ideation to a validated, production-adjacent prototype OEMs can actually test with drivers 🎙️ Speakers: Katharina Sturm, Senior UX Designer, Star Irina Nalivaiko, Lead UX Designer, Star 🔗 Explore the AI use case idea pool referenced in this session: From SDV to AIDV — AI In-Car Experience Report: https://star.global/posts/from-sdv-to... 🔗 Learn more about Star's automotive and mobility practice: https://star.global/automotive/ ______ In-car AI personalization | HMI design | AI in automotive | connected car experience | agentic AI | in-vehicle UX | SDV | AIDV | automotive OEM digital experience | AI cockpit | voice assistant design | Gen Z car trends | EV brand differentiation #AIinCars #AutomotiveUX #HMIDesign #ConnectedCar #InCarExperience #SDV #AIPersonalization #AutomotiveDesign #EVExperience