Target Gila HMNS Bukan Lagi Indonesia, Tapi Raja Parfum ASEAN - Christina Lie #HMNS

What happens when a local perfume brand starts with barely enough capital to buy a used motorbike? Amron Naibaho, co-founder of Hmns Perfume, reveals the secret behind their meteoric success, which began with just 7 million Rupiah in initial capital with two friends. They started by producing just 100 bottles of perfume. Controversy arose when people couldn't believe a factory would produce such small quantities, but with good connections, anything is possible. This story is inspiring because it shows that limited capital is no barrier to starting a business. Their brilliant idea was to enter the mid-price segment, filling the gap between non-original refill perfumes and expensive high-end perfumes. They ensured their products were high-quality, original, and had cool branding. This synopsis will make you curious about how Hmns managed to reach 100 billion Rupiah in annual revenue by 2023 and soar to 300 billion Rupiah by 2024. It's no longer about starting a business, but about dominating the market with a bold vision. Watch the video. 00:00:00 INTRO 00:13:00 From 7 Million Rupiah to a Giant Perfume Brand 00:16:25 Inspirational Story of a Fisherman's Son Who Became a Successful Entrepreneur 00:21:00 The Secret to a Viral Marketing Strategy Without Large Capital 00:32:52 A Controversial Campaign That Made a Brand Soar 00:47:37 Market Penetration Strategy in the Bubble 00:50:01 Collaboration with the Film World for Branding #HmnsPerfume #ASEANPerfumeKing #AmronHmns #BusinessPodcast #SuccessStory #ASEANExpansion #LocalBrandGoGlobal #ChristinaLie #HmnsStory #YoungEntrepreneur #BusinessStrategy #LocalPerfume #BusinessInspiration #IndonesiaEntrepreneurship If you haven't subscribed yet, please click https://www.youtube.com/c/ChristinaLi... Want to join the Lumécolors Stockist? https://Lumecolors.com Follow Christina Lie on Facebook   / chistinalie   Follow @christinalie27 on Instagram   / christinalie27