Georgie Coleridge Cole | Amanda Wakeley Style DNA

In this episode of Style DNA I go on a Style Journey with the Founder and CEO of the online publisher SheerLuxe … the brilliant Georgie Coleridge Cole. Georgie founded SheerLuxe from her kitchen table back in 2007 inspired by the concept of sharing her recommendations, magazine style in a digital format. It was early days in the digital revolution, but knowing that she had slightly missed the heady days of print publishing she backed herself to create the now formidable SheerLuxe which has shaped what successful digital marketing looks like in the UK. She has a team of over 70 employees, over 700,000 newsletter subscribers, over 2 million social followers and a myriad of emerging and well-established brands and retailers as its commercial partners – from Net-a-Porter, and Harvey Nichols, to Reiss, Charlotte Tilbury & Chanel. Alongside well established retail brands they are huge supporters of British founder led businesses and entrepreneurship. Not surprisingly Georgie has a great sense of her own style and we chat about how her mother and she approach clothes and style in a very different way…but both care deeply about their appearance. We laugh about re-finding old gems in our wardrobe and how some pieces just have great longevity and the fun to be had on rediscovery! Now that Georgie is spending more time at her new office in the Middle East we chat about how that has affected her choices. I challenge her on ageism in fashion…something that I feel a lot of brands and publishers are missing a trick on…I do firmly believe that this is going to be the next big Ism… I hope you enjoy this conversation – and if you haven’t signed up to SheerLuxe I highly recommend it.