He Went From $0 to $100M in 11 Months — And You're Still "Planning"

Danny Yeung is giving you The $100m Velocity Playbook — https://openresidency.com/danny-yeung... In this episode, we sit down with Danny Yeung, co-founder and CEO of Prenetics and the person behind IM8, the longevity supplement brand that went from zero to $100M annual run rate in under a year. We break down exactly how he built one of the fastest-scaling DTC brands in the world. Danny walks through the marketing engine running $100K+ per day on Meta alone, why he keeps 1,000–1,500 ads live at any given time, and the content flywheel that powers it all. He also shares the deal structures and equity frameworks behind signing David Beckham, Aryna Sabalenka, Giannis Antetokounmpo, and Ollie Bearman, and why every single one is a minimum three-year commitment. We go deep on the subscription architecture that drove IM8's AOV to $280 globally, including the 90-day program that flipped more than 50% of new buyers into quarterly subscriptions within weeks of launch. Danny also opens up on his leadership philosophy: founder-led, always in the details, 24/7 accessible, and ruthlessly focused on speed as the only real competitive advantage. He traces the skill stack behind it all, from cold-calling as a 15-year-old telemarketer, to building You Buy I Buy into Hong Kong's largest e-commerce company and selling to Groupon, to pivoting Prenetics through COVID and into longevity. And he breaks down the AI tools he uses two to three hours every day, including why Manus, not ChatGPT, is his go-to for deep research and strategy, and why every employee at IM8 must be AI-native or find somewhere else to work. 📬 Get in Touch with Open Residency Instagram:   / openresidency   Instagram:   / markbrazil   LinkedIn:   / markmastrandrea   Website: https://openresidency.com/ Email: [email protected] 🎯 Powered by Your next big customer already bought from you. Go find them at https://outersignal.com. Poppy - A visual AI workspace for thinkers who hate linear chat. Get $25 off: https://getpoppy.ai/openresidency (use code "OR") Universal Ads - Want to scale your brand with CTV ads? Claim your credit: https://form.typeform.com/to/ckvJ86zT 00:00 Trailer 00:52 IM8's Marketing Mix 04:16 CAC to LTV Breakdown 05:44 Inside Danny's Content System 07:41 The 85% Meta Problem 08:37 The Retention Playbook 15:05 Landing David Beckham 22:14 Landing Aryna Sabalenka 25:08 IM8's New Partners 29:46 AI Tools Danny Actually Uses 31:51 Danny's Leadership Style 33:09 The Crazy Groupon Story 40:14 Getting a Team to Match Your Ambition 43:02 Luck vs Skill 47:20 How Prenetics Started 58:18 Pivoting Out of COVID Testing 1:02:31 From $1B Market Cap to $40M 1:05:43 The Road to IM8 1:08:22 Quickfire Round