5 Moisturizer Brands You Must Avoid (And 3 That Are Actually Real Moisturizer)

5 Moisturizer Brands You Must Avoid (And 3 That Are Actually Real Moisturizer) The word "moisturizer" has no legal definition. In most regulatory systems, any brand can fill a jar with water, glycerin, and synthetic fragrance, slap a clinical-sounding name on the label, charge eighty dollars, and call it a luxury treatment. No efficacy standard. No proof required. The actual raw material cost of most premium moisturizers — the actives, the emollients, the preservatives — runs somewhere between five and eight dollars per unit. The rest is packaging, marketing, and mythology. This is not a skincare industry. It is a storytelling industry that happens to apply something to your face. Here is what the story is actually costing you.