日産は未来、ホンダは過去——同じ週、両方赤字、でも見てるものが違いすぎる

Nissan for the future, Honda for the past—both in the same week, both in the red, but looking at things completely differently. Two events that happened just two days apart in April 2026. Nissan declared "Beyond Re:Nissan to the future" and announced the return of the Juke EV and Skyline EV. Honda launched its mini-EV "Super-ONE" equipped with a virtual 4-cylinder engine sound and a virtual 7-speed gear. Critics raved, "This is an invention," and "This is the Honda we've been waiting for." But wait a minute. ━━━━━━━━━━━━━━━━━━ 📌 What this video will discuss ━━━━━━━━━━━━━━━━━━ ▶ Organizing 10 years of sound design from global EV manufacturers on a timeline—Porsche, BMW, Cupra, Hummer, and Xiaomi created "spaceship sounds" and "Nature in motion," choosing not to reproduce engine sounds. The only Dodge Charger Daytona they ever produced is now being criticized for a disastrous start. ▶ Structural similarities between the Honda Super-ONE and BlackBerry Priv—a precedent of a company disappearing after "responding to the voices of existing users." ▶ The Nissan Leaf's 15-year shackles of "EV = eco," and the moment it was finally freed in 2026. ▶ Diverging paths within Honda—motorcycles are serious about electrification, while four-wheeled vehicles feature virtual engine sounds. What this split indicates. ▶ EV market share in the first half of 2025: Japan 1.68% vs. Thailand 24.79%—the aesthetic sensibilities of Asia's affluent have already changed. ▶ The reality that the BYD DENZA D9 is selling 20 times more than the Alphard in Indonesia. Do you think consumers will want to buy a car made by manufacturers who think, "EVs are boring," and "Engines were better after all"? This isn't a technical problem or an advertising problem. This is a problem of the manufacturers' aesthetic sensibilities, and a problem of the closed aesthetic loop of the entire Japanese market. ━━━━━━━━━━━━━━━━━━ 📋 Chapters ━━━━━━━━━━━━━━━━━━ 0:00 Nissan is the future, Honda is the past—A contrast that occurred in the same week, the third week of April 2:22 "An EV with engine noise?"—A rotary dial phone on the Super-ONE smartphone 3:08 It's obvious the creators love engines—Are they making it while thinking, "EVs are boring"? 5:36 Nissan was talking about the "future"—The same week, the same deficit, but they were looking at completely different things 9:36 The curse of the Nissan Leaf—15 years trapped in "LEAF = environment, affordability, family" 10:41 The Leaf was serious—The achievements left behind by the world's first mass-market EV 12:15 Nissan's creation of Japan's EV public infrastructure—The determination of 2,000 dealerships 15:15 Why couldn't the Leaf have the "acceleration of a GT-R"? — The atmosphere of the Japanese market in 2010 18:36 15 years after the Leaf, Nissan finally breaks its spell — Juke EV "disruptive" and Skyline EV 21:05 Three reasons why Nissan was able to change course — The fight in China, Re:Nissan, and a do-or-die situation 27:44 Dissecting the Honda Super-ONE — Virtual 4-cylinder sound + virtual 7-speed gear + virtual tachometer 29:30 BlackBerry Priv — The entire company disappeared in response to the voices of existing users 33:16 How have EV companies around the world created their sounds? — Porsche, BMW, Cupra, Hummer, Xiaomi 37:24 Dodge Charger Daytona — The pioneering example of V8 sound reproduction is struggling in the market 38:51 The issue of the creator's aesthetic sense — "EVs made by people who don't believe in EVs" won't sell 41:37 The Curse of the Entire Japanese Market—Manufacturers, Consumers, and Critics All in the Same Atmosphere 42:56 EV Market Share in the First Half of 2025—The Shock of Japan's 1.68% vs. Thailand's 24.79% 44:54 Diverging Paths Within Honda—Electrification for Motorcycles, Virtual Engine Sound for Four-Wheel Vehicles 47:17 Japan Going Out into the World with the Topknot—What's Needed is an Update in Aesthetic Sense 50:01 Expectations for the Nissan Skyline EV and a Preview of the Next Episode ━━━━━━━━━━━━━━━━━━ 🔗 Related Episodes ━━━━━━━━━━━━━━━━━━ ▶ [Honda's Huge Loss] Did they fail because they ventured into EVs? No. It's because they didn't seriously commit to EVs.    • 【ホンダ巨額赤字】EVに手を出したから失敗？違う。本気でEVやらなかったからだ   ▶ EVs aren't just an environmental or policy issue. This is a matter of survival for Japan's automotive industry.    • EVは環境や政策の問題じゃない。日本の自動車産業の存亡問題だ【ホンダ赤字の続きを話す】   ▶ The true meaning of the Nissan x Wayve x Uber Tokyo robotaxi project    • 日産×Wayve×Uber 東京ロボタクシー計画の本当の意味——自動車産業のビジネス...   ▶ Denying EVs now will kill Toyota in 30 years—the deception of multipathways    • 今のEV否定が30年後のトヨタを殺す——マルチパスウェイという欺瞞   ━━━━━━━━━━━━━━━━━━ 📝 Reference Information ━━━━━━━━━━━━━━━━━━ • Nissan Long-Term Vision Announcement (2026/4/14): Nissan Official Release, Reuters, Bloomberg • Honda Super-ONE Pre-orders Begin (2026/4/16): Motor-Fan, ASCII, ASCII.jp • Official Releases from Various Companies on World EV Sound Design: Porsche, BMW, Cupra, GMC, Xiaomi, Dodge • Cupra Bo...