Tutorial Campañas de Google Ads 2026 ¡Actualizado! paso a paso

Google Ads Campaigns Tutorial 2026 - How to create a Google Ads campaign in 2026 step by step, updated from scratch for beginners using AI. Contact us and we'll create your campaign: https://aloriz.com [00:00] Introduction and presentation: How to create Google Ads campaigns in 2026 [00:36] Accessing Google Ads: How to find the platform, log in, or quickly register using a Gmail account. [01:11] Avoiding automated campaigns: The most crucial step to maintain control of your account and avoid wasting money on automated recommendations. [03:03] Billing and payment profile setup: Registering business or personal information, country, selecting your local currency, and entering your card details. [07:20] Selecting the objective and campaign type: Setting up a campaign aimed at capturing potential customers through a campaign that operates strictly on the Search Network manually. [09:43] Bidding Strategy (Offers): Defining a strategy focused on "Maximizing Clicks" to ensure consistent and competitive daily traffic. [11:04] Network Adjustment: Technical deactivation of the Display Network and search partners to ensure the ad is only shown to those with genuine purchase intent in the search engine. [12:00] Location and Geographic Targeting: Strategic tips for covering broad regions and avoiding over-limiting yourself, along with proper language settings. [14:44] Ad Scheduling: Recommendation to maintain broad and flexible time ranges initially to gather accurate data on consumer behavior. [17:44] Keywords and Matching: Explanation of how to include search phrases (service + city) and the imperative use of quotation marks (phrase match) to avoid wasting budget on irrelevant searches. [24:45] Ad Design and Copy: Inserting the destination URL, visual paths, and writing persuasive headlines, leveraging artificial intelligence to generate a wealth of ideas. [30:17] Ad Descriptions: Adding valuable service attributes, competitive advantages, and direct calls to action to enrich the ad profile. [32:11] Daily Budget: Defining a recommended initial investment to start acquiring a significant number of clients (as a practical reference, approximately 15,000 to 20,000 Chilean pesos per day). [34:07] The Critical Role of the Landing Page: A vital clarification that while the campaign generates traffic, a website that projects a premium and professional standard is what truly achieves the final conversion. [35:41] Publishing and reviewing metrics: Where to find the campaign within the dashboard once published and how to read the daily overview (number of clicks, average cost, and spend). [38:22] Conversion tracking (The tracking code): An introduction to the importance of installing the Google Ads tag in the site's source code to record valuable actions, such as clicks on contact buttons. [40:40] Final recommendations: The key advice is to let the campaign run without changes for about 10 days to accumulate stable metrics before evaluating or optimizing.