대패삼겹살 진실 밝혀지자…더본코리아에 또 터진 악재, 백종원의 몰락

The court has ruled that "Daepae Samgyeopsal is not Baek Jong-won's original creation." It was a dish that was already popular in Busan in the 1980s. A deficit of 23.7 billion won, 256 business closures, a stock price cut in half, and losses for 99.5% of investors. We have compiled a detailed breakdown of what is currently happening to CEO Baek Jong-won. 00:00 The Thinly Sliced ​​Pork Belly Verdict and Cold Public Opinion — Opening Hook 01:14 Baek Jong-won’s Thinly Sliced ​​Pork Belly Startup Story and PD Kim Jae-hwan’s Rebuttal 03:29 The Franchisee’s Lawsuit, and the Suwon District Court First Instance Verdict 04:08 The Court’s Basis for Judgment: “Already Popular in Busan in the 1980s” 06:35 The Real Reason the Verdict Became a Hot Topic — The Collapsed Brand Myth 07:23 The Reality of a 23.7 Billion Won Deficit and 4 Consecutive Quarterly Deficits 09:25 256 Store Closures, Distrust of Franchise Structure, and Concentration on Paik's Coffee 12:05 Yeondon Ball Katsu, Paik Ham, and Country of Origin: Endless Controversy and Broken Trust 14:41 Stock Price Halved, 99.5% Investor Losses, and the ‘Solo Dividend’ Controversy 18:23 Bomb Sales and Overseas Expansion: Baek Jong-won’s Rebound Scenario 20:37 Is This the End of the Myth? Is It a Rebound? — Wrap-up 24:07 Outro — Closing Remarks #BaekJongWon #TheBornKorea #DaepaeSamgyeopsal #DaepaeSamgyeopsalRuling #PDKimJaeHwan #BaekJongWonControversy #TheBornKoreaStockPrice #YeondonBallKatsu #Franchise #Paik'sDabang Source List YTN, "Is Baek Jong-won the originator of Daepae Samgyeopsal?… Another blow to the court that drew a line" https://www.ytn.co.kr/_ln/0545_202607... Seoul Shinmun (Daum), "YouTuber claiming 'Baek Jong-won is not the originator of 'Daepae Samgyeopsal' wins lawsuit… Court says 'Already popular in the 80s'" https://v.daum.net/v/20260705163107992 The Korea Economic Daily, "Daepae Samgyeopsal not first developed by Baek Jong-won… "PD Kim Jae-hwan Won" https://www.hankyung.com/article/2026... Channel A, "Origin of Daepae Samgyeopsal?… Court: 'Not Developed by Baek Jong-won'" https://ichannela.com/news/detail/000... Segye Ilbo, "Shaken by Various Bad Factors… Baek Jong-won's The Born Korea, 23.7 Billion Won Operating Loss in 2025" https://www.segye.com/newsView/202602... News Space, "[The Numbers] The Born Korea Records 23.7 Billion Won Operating Loss Last Year" https://www.newsspace.kr/news/article... Yonhap News, "The Born Korea, Q1 Operating Loss of 4.2 Billion Won… "4 Consecutive Quarters of Deficit" https://www.yna.co.kr/view/AKR2026051... ZDNet Korea, "The Born Korea, Q1 Operating Loss of 4.2 Billion Won... Reflecting Mutual Growth Support and Investment Costs" https://zdnet.co.kr/view/?no=20260515... Herald Business, "Yeondon Ball Katsu Controversy, Heading to FTC... Franchisees Claim 'Exaggerated Sales Advertising'" https://biz.heraldcorp.com/article/34... Kyunghyang Shinmun, "'Yeondon Ball Katsu' Controversy... Baek Jong-won's 'The Born Korea' Undergoes On-site Investigation by FTC" https://www.khan.co.kr/article/202409... Kookmin Ilbo, "Baek Jong-won's The Born Rejects Recommendations for Yeondon Incident..." “Will wait for FTC investigation” https://www.kmib.co.kr/article/view.a... Alpha Economy, “Stock price hits new low… Baek Jong-won’s dividend doubled” https://www.alphabiz.co.kr/news/artic... Weekly Chosun, “‘Bought trusting Baek Jong-won’… KOSPI doubles while The Born Korea halved” http://weekly.chosun.com/news/article... News Top Korea, “Struggling restaurant industry… "The Born Korea's Increased Dependence on Paik's Coffee" https://www.newstopkorea.com/news/art... The Bell, "[The Born Korea Restarts Expansion] 90% of Sales from Franchise Business, Overseas via MF" https://www.thebell.co.kr/front/newsv... JoongAng Ilbo, "Americano 500 Won, Jajangmyeon 3,900 Won... Why Baek Jong-won's The Born's 'Bomb Sale'?" https://www.joongang.co.kr/article/25...