Gérard Bertrand, de rugbyman professionnel à 200M€ de CA : son incroyable parcours

In this second episode of Zola Media, we had the pleasure of welcoming Gérard Bertrand! Gérard Bertrand is a global phenomenon who has put Languedoc wines back in the spotlight with: 17 châteaux, 1,000 hectares of biodynamic vineyards, Wines distributed in 175 countries, 415 employees worldwide, €200 million in revenue. So we often hear, "Yes, but his name is Gérard Bertrand, it's easy for him." While it's true that today we see Gérard Bertrand wines absolutely everywhere, what's less known is that he had to work 70 hours a week for 10 years, juggling his family estate in Villemajou and his career as a professional rugby player, and that he didn't earn any money for 25 years. So, when we asked him about the key elements of his success, here's what he told us: 1) A Vision A stable 20- to 30-year vision, which he embodies through wine, gastronomy, regional culture, and art. 2) Goals Transforming this vision into ambitious goals. 3) A supply chain That extends from the vine to the consumer and is correlated with technical, financial, and human resources. 4) A production process Comprising processes, methodology, and organization. 5) A strategic brand To create a brand universe that aligns with the expectations of the market and its consumers. And to achieve this, he surrounded himself with experts. In this episode, we'll discuss: Vision of the global wine & spirits market ​​Marketing strategy Branding Export Sales strategy 🎥 A rare, inspiring, and essential exchange. ----- 💌 GERMINAL NEWSLETTER: Every Friday, receive the best marketing and business tools, resources, and methods to grow your beverage company. 👉 https://zola-media.fr/germinal 🔗 Discover Zola Media, the business media for beverage professionals. 👉 https://www.zola-media.fr Subscribe to stay up-to-date on upcoming Zola Media interviews.