【ULTRAMOD】200年の歴史！モードの老舗ブティック紹介｜お裁縫好きならここは外せない！パリの小間物屋さん｜フランスの手仕事の極みを見に行く

Hello This video is Ikoikoikko's first attempt, "Introducing a Boutique in Paris". However, since it is a guide who introduces, it has to be a store that conveys history, tradition, and French culture. So, for the first time, we will be introducing a long-established haberdashery called "Ultramod". The store sells decorative strings called "Galon" and materials for making hats. Most of the products are old (1940-1970). This is because they sell items purchased directly from factories that have already closed. The tools for making hats are solemnly arranged like in a museum, and the ribbons, fabrics, and decorative strings displayed in an orderly manner are as beautiful as objets d'art. Most girls would probably exclaim "So cute!" as soon as they entered the store. The materials sold here stimulate the creative imagination. You will surely be obsessed with the desire to make something. I'm not very good at anything, but I'm very interested in the trends and fads of these handicrafts and industries in France. Nowadays, the streets are filled with cheaper industrial products and mass-produced fashions that are less costly than this kind of labor-intensive handiwork and expensive materials. However, traditional culture continues to exist, albeit in a small way, because there are people who protect and quietly popularize these traditional good things. It is very precious and sad that there are things that are no longer made anywhere, and that will no longer continue once the stock is gone. The word "treasure" is appropriate. I hope that this video will touch the hearts of viewers, even a little. And if you are interested, please stop by when you come to Paris. I'm sure you will be able to enter the world of Emile Zola. mail: [email protected] HP: www.ikkoparis.fr