Tutorial: Positive Deviance Approach

Social and Behaviour Change | Positive Deviance Approach This video is a practical introduction to the Positive Deviance (PD) approach for improving child nutrition and maternal health at the community level. Designed especially for Anganwadi workers, it explains how to identify families who achieve better nutrition outcomes despite limited resources and how to apply their successful practices more widely. Through a clear, step-by-step demonstration and a real-life example, the video shows how the Positive Deviance method can be used during home visits to promote better feeding practices, improve child growth, and strengthen maternal health. It highlights community-based solutions, behaviour change communication, and low-cost strategies that support sustainable nutrition outcomes. Whether you are an Anganwadi worker, ICDS functionary, trainer, or public health practitioner, this video offers a simple and actionable tool to improve child health, reduce malnutrition, and build stronger, healthier communities.