France's most beautiful villages: marketing the country's heritage • FRANCE 24 English

A testament to its history, France is sprinkled with beautiful villages and towns. To stand out, attract tourists or even new residents, many have turned to a variety of certificates, labels and competitions to boost their visibility. We've followed an inspector for the non-profit ‘Most Beautiful Villages of France’ who looked at the town of Bergheim to see if it’s worthy of obtaining this certification. We also met Christophe Alaux, a marketing professor, to understand the role of these labels. https://f24.my/8l8S.y 🔔 Subscribe to France 24 now: https://f24.my/YTen 🔴 LIVE - Watch FRANCE 24 English 24/7 here: https://f24.my/YTliveEN 🌍 Read the latest International News and Top Stories: https://www.france24.com/en/ Like us on Facebook: https://f24.my/FBen Follow us on Twitter: https://f24.my/TWen Discover the news in pictures on Instagram: https://f24.my/IGen