O legado vivo de Ivy Lee nas RPs do Brasil

The Living Legacy of Ivy Lee in Brazilian Public Relations Did you know that the foundations of modern communication were born over 100 years ago? In this video, you'll witness a powerful reflection on Ivy Lee, the father of public relations, and how his ideas remain alive—and even stronger—in the Brazilian reality. In a country driven by emotion, creativity, and improvisation, the principles of truth, transparency, and public interest take on new dimensions. Discover how brands, communicators, and companies can apply Ivy Lee's philosophy in the current context—a world dominated by misinformation, social media, and instant communication. If you are a communication professional, PR manager, journalist, or content creator, this video is an invitation to revisit the origins of credibility and understand how to build trust in the digital age. 💡 Topics covered: • Ivy Lee's philosophy and its application in Brazil • True communication and corporate reputation • Disinformation and the ethical role of the communicator • Influencer marketing and digital transparency • How to build trust and purpose in brands 📌 Watch until the end and discover why Ivy Lee continues to shape the future of communication in Brazil. #AnkarCommunication #PublicRelations #Communication #################################### 🔴 Watch our videos: Newspaper Bulletin Resists (?)(!)    • Jornal Mural resiste (?)(!)   Internal Communication - Effective and Practical:    • Comunicação Interna - Eficaz e na prática   The 4 Functions of Communication!:    • As 4 funções da Comunicação!   Active Listening - Stop hearing and start listening:    • Escuta Ativa - Pare de ouvir e comece a es...   Learn how to define Mission and Vision Values ​​and Values:    • Saiba como definir Missão, Visão e Valores   Deciphering the Professions: Press Office, Communication Consulting and Public Relations    • Decifrando as profissões: Assessoria de Im...   #################################### Channel with multimedia content from Ankar Comunicação. The goal is to bring reflections, lessons and information about the world of Corporate Communication. The content will address the technique and application of this expertise in the market. After all, this niche should be occupied by duly qualified Communication professionals! I look forward to seeing you at our next meeting! Until then! WEBSITE: www.ankar.com.br LinkedIn:   / andrecarvalhocomunicacao   Instagram: @ankarcomunicacao |   / ankarcomunicacao   Facebook: @ankarcomunicacao |   / ankarcomunicacao