The Dinner Party Test with Colin Crook
Most construction technology companies don't have a product problem. They have a message problem. Colin Crook, founder of FractalPR, has spent nearly a decade watching contech companies get the product right and the communication completely wrong. In this episode, he breaks down why construction's industrial-grade BS meter sees through buzzword-heavy marketing, and what to do instead. He calls it the Dinner Party Test. A few other items Colin dives into include why human-to-human trust is becoming the scarcest resource in an AI-saturated world and how the best contech companies are turning their customers into their best distribution channel. If you're a founder, marketer or leader trying to accelerate adoption in construction, this one is for you. #construction #contech #constructiontechnology #marketing #TheEngiNerdLife
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