Reputação, diversidade e consumo: os bastidores da L’Oréal no Brasil | REPCAST

On Repcast, Leandro Conte interviews Marcelo Zimet, president of the L’Oréal Group in Brazil, about reputation, leadership, marketing, innovation, and Brazilian consumer behavior. The executive explains why beauty in Brazil is linked to self-esteem, emotion, and social inclusion, and shows how the country has become a strategic laboratory for L’Oréal's global launches. The interview also addresses the role of micro and nano-influencers, changes in distribution strategies, the impact of FOMO on consumption, the importance of diversity within companies, and the challenges of building relevant brands in an increasingly digital, competitive, and connected market. 🛜 Subscribe and connect with our content:    / bmcnewstv   🖥️ Watch BM&C programming on TV: Claro TV+ – Channel 547 | Vivo TV+ – Channel 579 | Oi TV – Channel 172 | SKY+ | Samsung TV Plus – Channel 2053 | Pluto TV | Profit Nelogica | UVO TV (United States and Canada) – Channel 20 📲 WHATSAPP: https://whatsapp.com/channel/0029VaCG... 📲 https://bmcnews.com.br/ 📲 INSTAGRAM:   / bmc.news   📲 TWITTER:   / bmcnewstv   📲 LINKEDIN:   / bmcnewstv   📲 FACEBOOK:   / bmcnewstv   📲 TELEGRAM: https://t.me/bmcnews #bmcnews #bmcnewsaovivo #economy #economynews #financialmarket #investments #stockmarket #businessnews