なぜVTuberが流行るのか？日本のコンテンツビジネスの特徴と現状を解説【前編】

The theme of this video is "Why are VTubers becoming so popular?" We will explain the characteristics and formation process of the content industry and content business that are unique to Japan, and ultimately discuss why VTubers are becoming so popular right now. In this "first part," we will present a macro perspective on the "otaku industry" and "2D," while the "second part" video will attempt to explain the mechanism by which "serious love" occurs when it comes to VTubers. #VTuber #OtakuIndustry #MediaMix ◆─────────────────────◆ [Reference Books] ■ Nobuko Kawashima, "Content Industry Theory [2nd Edition]: Economics, Law, and Management of Cultural Creation" (This book is primarily used as a reference for a macro perspective on the content industry as a whole.) https://www.amazon.co.jp/dp/4623088499 ■ Hiroshi Deguchi, Hideyuki Tanaka, and Yusuke Koyama, "Content Industry Theory: A Japanese Model of Mixing and Diffusion" (This book is primarily used as a reference for the content industry unique to Japan.) https://www.amazon.co.jp/dp/4130402471 ■ Mark Steinberg, "Why Japan is a MediaMix" "Is Japan a 'country of media mix'?" (I used this book as a reference for the perspective on Japan's frequent use of media mix, and I used many of the references in the video. Also, the images shown in the video, including the "Astro Boy anime image," the "marble chocolate image that appears in Astro Boy," and the Meiji Seika marble chocolate advertisement, were secondhand quoted from this book.) https://www.amazon.co.jp/dp/4040800192 ◆────────────────────◆ [List of Sources] ■ "Schick" x "Attack on Titan" Campaign https://shingeki.tv/news/archives/1233 ■ "Attack on Titan" and Lawson Collaboration Confirmed! https://shingeki.tv/news/archives/526 ■Disney "Peter Pan (1953)" https://www.disney.co.jp/fc/peterpan ■Tezuka Productions "Astro Boy (1963)" https://tezukaosamu.net/jp/anime/30.html ■Osamu Tezuka image (Wikipedia) https://ja.wikipedia.org/wiki/AstroBo... (Tezuka Osamu World Official Online Shop) https://www.tezuka-shop.jp/html/page4... ■The Legend of Zelda: Tears of the Kingdom | Nintendo Switch | Nintendo https://www.nintendo.co.jp/zelda/totk... ■Studio Ghibli | STUDIO GHIBLI https://www.ghibli.jp/ ■ Yoshi from Mario Kart https://www.nintendo.co.jp/n01/n64/so... ■ The Golden Age of Smartphone Games: Japan's Way of Supporting Growth (The claim that Japan's app sales market is the largest in the world is based on a report by AppAnnie (now data.ai). The link below is from the Nikkei newspaper at the time.) https://www.nikkei.com/article/DGXNAS... ■ PLAYBOARD "2 "Ranking of YouTubers with the Most Super Chats in 2021" https://playboard.co/en/youtube-ranki... ■PIVOT Official Channel: "The Secret to the Rapid Growth of the VTuber Business [Cover by President Tanigo]"    • 【VTuberビジネス、爆速成長の秘密】VTuberとは何か？ なぜ人気なのか？／ア...   ◆───────────────────◆ [Links to Related External Sites] ■I also have a "note" account. I write transcripts and summaries of videos. https://note.com/skkynote ◆────────────────────◆ [BGM Used in the Video] ■Order    • 著作権フリーBGM『Order』【チル / ふたりの時間 / 心地良い / ゆったり...   ■Make it https://zukisuzukibgm.com/make-it/ ■Diamond    • 著作権フリーBGM『Diamond』【チルポップ / 可愛らしい / オープニング ...   ■meow bell    • 【フリーBGM】meow bell【ポップな/明るい/楽しげな/かわいい】   ■Blink    • Video   ■Fizzy Honey Lemon 350ml    • 【30分耐久フリーBGM】しゅわしゅわハニーレモン350ml (Fizzy Hone...