Juanca Guerrero de Paru: "estamos creando cosas que van a quedar en el tiempo"

In conversation with Juanca Guerrero, director of Paru Familia, we learn the story behind one of Paraguay's most renowned gastronomic groups and the vision that drives projects like La Cuadrita. Guerrero recounts how the venture was born from a family tradition linked to gastronomy, inherited from his grandparents and strengthened alongside his sisters, transforming over time into a concept that combines restaurants, experiences, entertainment, and community gathering spaces. The executive emphasizes that gastronomy is much more than a business: it's a lifestyle based on consistent service and connection with people. Along this path, Paru Familia has managed to consolidate an ecosystem with diverse offerings ranging from signature cuisine to concepts inspired by family and cultural histories. He also explains how La Cuadrita transcended the concept of a gastronomic hub to become an urban space where art, culture, design, nature, and experiences converge, inviting visitors to rediscover Asunción. Looking to the future, Guerrero maintains that Paraguayan gastronomy is undergoing a transformation, assuming an increasingly important role in the country's economy and identity. For Paru Familia, the challenge is to continue creating purposeful projects, telling the stories behind each concept, and helping to position Paraguay as a destination capable of offering unique experiences through its culture, ingredients, and people. Follow us on social media: Instagram: @infonegociospy Facebook: @infonegociospy LinkedIn: @infonegociospy