From Therapy Tables to AI Voice Agents: Colin Highland on Building Workforce Wave in Charleston

Send us Fan Mail (https://www.buzzsprout.com/2512710/fa...) Physical therapist turned self-taught AI builder Colin Highland joins us to share the raw journey behind Workforce Wave, a Mt. Pleasant, SC-based enterprise voice-AI company that’s redefining how businesses handle customer calls. Colin designs voice agents that don’t sound like agents — practical AI teammates that truly understand intent, answer calls with confidence, and protect the critical handoffs where trust gets lost. Whether it’s keeping leads from falling through the cracks or scaling customer support without losing the human touch, Workforce Wave builds systems real businesses can rely on. In this episode, Colin opens up about his unconventional path from hands-on patient care to building enterprise AI, the hard lessons of going from clinician to founder, and his insights on the evolving human-AI relationship. We dive into the triumphs and pitfalls of launching a voice-AI company in the Lowcountry, why authentic intent recognition matters more than ever, and what it takes to turn technical capability into real business value. If you’re a founder, operator, or business leader tired of dropped calls and robotic customer experiences, this conversation delivers actionable wisdom from the front lines of Charleston’s AI scene. Listen now and discover how voice AI is becoming the reliable frontline for growing businesses in the Lowcountry. Guest Links: • Workforce Wave: https://www.workforcewave.com (https://www.workforcewave.com/) • Colin Highland: https://colinhighland.com (https://colinhighland.com/) Intro pre-roll Outro post-roll Wear the Movement — Support NeoHERO Official Lowcountry Revolutionaries merch is now live: soft tees and sharp trucker caps built for dock walks, King Street hustles, and the everyday grind of building in Charleston. Every royalty is split with NeoHERO Foundation — our Lowcountry 501(c)(3) partner equipping first responders with neonatal resuscitation training and life-saving NeoPACK™ equipment. Wear the movement. Back the heroes who protect the tiniest lives. Help keep these raw founder stories free for qualified local entrepreneurs. Also available: Lowcountry Wisdom — the official book compiled from the best lessons on the show. Paperback & Kindle → https://www.amazon.com/dp/B0H2KS5S71 👉 Shop the merch: https://launcheforce.com/shop/lowcoun...