Sitecore Aquired Scrunch

To quote Eric Stine, "We are living in the world beyond the website. Discovery is no longer driven by search, it is powered by attention. Brands earn that attention in social media feeds and AI-generated summaries when they show up in the right moment with the right message." Eric Stine and Chris Andrew, sit down to talk about what that means for brands competing in AI search, why this acquisition happened, and what Sitecore and Scrunch make possible together. More conversations and insights are on the way. Stay tuned.