Keeping clothes in circulation with fashion repair | Sojo | Circular Economy Innovators

Over 13 million items of clothing are sent to landfill each week in the UK, and 30% of those are due to poor fit or other repairable solutions. Sojo's Josephine Phillips explains how the clothing repair and alterations app is keeping these materials in circulation for longer in an accessible, convenient way. ------ Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature. Subscribe to The Ellen MacArthur Foundation for more insightful videos -   / @ellenmacarthurfoundation   Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels: Instagram:   / ellenmacarthurfoundation   Facebook:   / ellenmacarthurfoundation   Twitter:   / circulareconomy   LinkedIn:   / ellen-macarthur-foundation   Website: http://www.ellenmacarthurfoundation.org