How Search Is Changing for Ecommerce Brands | Christine Corbin

In our episode of the SEO for Ecommerce Podcast, we're joined by Christine Corbin to discuss how the search landscape is evolving and what that means for ecommerce brands. Search is no longer just about Google rankings. Shoppers now discover products through TikTok, marketplaces, Reddit, social media, and increasingly through AI-powered search experiences. We explore how shopper behaviour is changing, what GEO (Generative Engine Optimisation) means for brand visibility, and what ecommerce brands need to do to stay visible in an increasingly AI-driven world. Topics covered in this episode: • How shopper search behaviour is changing • The rise of GEO and AI-powered search • What modern brand visibility looks like • Why reviews, authority, and content matter more than ever • Practical advice for ecommerce brands adapting to search changes If you work in ecommerce SEO, digital marketing, or run an online store, this episode is packed with valuable insights. Subscribe for more conversations with leading ecommerce and SEO experts. #seo #ecommerceseo #geo #aiseo #digitalmarketing #seoforecommerce