Tim O’Donoghue - Healthtex | Taking a Kiwi-Owned Pharmaceutical Brand Into the US | Ep 8

How Kiwi-Owned US Pharmaceutical Company Healthtex Launches OTC Products in America Tim O’Donoghue is the co-founder of Healthtex, a Kiwi-owned US pharmaceutical company built around a simple but powerful idea: listen closely to what customers actually say. Tim explains how decades of pharmacy conversations led to Asteroid, an over-the-counter (OTC) haemorrhoid product designed from real customer feedback, and how Healthtex is now navigating FDA listings, Amazon reviews, ecommerce, crowdfunding and the challenge of taking on far larger pharmaceutical competitors in the United States. Timestamps: 0:00 Introducing Healthtex 1:15 What Healthtex does 1:50 Asteroid and the problem it solves 2:37 Why the US market 3:59 Customer insight from pharmacy conversations 6:29 Why haemorrhoids became the first product 8:40 Building a consumer-driven medicine 15:38 Protecting the product 17:46 FDA listing and regulation 21:06 Funding the commercial launch 23:49 Testing the product in New Zealand 29:00 Why ecommerce matters 33:33 Amazon launch strategy 35:50 Amazon Vine reviews 40:36 Comedy-led video ads 44:32 Healthtex’s future product vision 50:11 Greenlight and Chemist Warehouse 53:37 New Zealand’s export challenge 59:23 Crowdfunding and investor access 1:03:42 Where to find Healthtex Follow Healthtex here: Facebook -   / 61582105001935   Instagram -   / asteroid_ointment   TikTok -   / asteroid.ointment   YouTube -    / @asteroidointment   Website - https://www.neoqura.com This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth. Find out more here: https://www.duoplus.nz Follow: NZ Innovation & Export Podcast: Website - https://www.duoplus.nz/podcast Facebook -   / nzinnovationexportpodcast   Instagram -   / nzinnovationexportpodcast   Tik-Tok -   / nzinnovationandexport   YouTube -    / @nzinnovationexportpodcast   Spotify - https://open.spotify.com/show/4OJb33u... Apple Podcast - https://podcasts.apple.com/us/podcast...