“Success Disasters,” Data Privacy, and Unlocking Growth with Oura CEO Tom Hale | Term Sheet

Oura has been making headlines for months, most recently with its massive $900 million funding round, valuing the wearables giant at $11 billion. And before that, for expanding its partnership with the U.S. Department of Defense, causing social media controversy. In September, while at Brainstorm Tech, Allie sat down with Oura CEO Tom Hale to talk about the company’s growth, data privacy, the biggest challenge he’s faced as CEO, the unexpected places he’s unlocked consumer value, and more. 02:20 – News recap: Salesforce and Silicon Valley politics 06:00 – Introducing Oura and CEO Tom Hale 07:00 – Hale on Oura’s origin story 10:10 – How Hale discovered the Oura Ring 13:30 – Becoming Oura’s CEO and early challenges 16:00 – Growth drivers: women’s health, retail, HSA/FSA breakthrough 21:00 – Over-demand crisis and “success disaster” 26:00 – Data privacy 28:00 – How Oura secures consumer data 35:00 – Expansion into healthcare and global markets 39:00 – Partnerships with insurers and health providers 43:00 – Clinician adoption 45:00 – AI and machine learning in Oura’s technology 49:00 – Oura and the future of preventive health Subscribe to Fortune - http://www.youtube.com/subscription_c... Fortune Magazine is a global leader in business journalism with 55 million monthly page views and a readership of nearly 32 million, with major franchises including the Fortune 500 and the Fortune 100 Best Companies to Work For. The new Fortune video channel dives into personal stories from business owners and entrepreneurs becoming successful in business and sharing their tips to help you reach your goals. Website: http://fortune.com/ Facebook:   / fortunemagazine   Twitter:   / fortunemagazine   TikTok:   / fortune