Saga Hermès : quand la famille protège la marque

It is a flagship of French luxury, more than a century and a half old: Hermès. Leather luggage, bags, scarves, the former manufacturer of harnesses and saddles has managed to preserve its exceptional know-how, but also to face global competition. But Hermès is also and above all a family story. A dynasty that has reigned over the company for six generations. How did this line manage to preserve and prosper this incredible heritage in the family bosom? An empire threatened for a year by LVMH, the other tricolor luxury giant, which is trying to buy it. How does the dynasty cope with the onslaught of this competitor? Immersed in the secrets of a family like no other. Director: Anne-Sophie CHAUMIER THE TALE Follow us on the networks: Facebook:   / investigationsenquetes