The AI System That 10X'd This PI Firm's Caseload | Anthony Lopez & Ilana Reeser

Most PI firms think of referrals as something that just happens to you. The firms winning at scale know it's an entire engineered ecosystem, and increasingly, an AI operation. In this episode, Chris Dreyer sits down with Anthony Lopez, CEO of Your Insurance Attorney, and Ilana Reeser, the firm's Chief Growth Officer, to unpack how they scaled to 50 attorneys, a staff of 300, and operations across multiple states, and built proprietary AI to handle the volume that growth created. After 15 months of development, they're launching Jenna, an AI system that handles intake calls, reports claims, tracks treatment, and preps demand letters without a human touching the file, and packaging the overflow capacity as AutoCounsel, an out-of-the-box solution for firms across the country. How Your Insurance Attorney Built an AI-Powered Referral and Intake Engine at Scale: ● Why "kept CAC" - not just CAC - is the metric that actually tells you if you're making money. ● How Ilana builds a medical provider network from scratch when entering a brand new state market. ● The exact human-plus-AI intake flow they use to 10X case manager capacity. ● Why they chose to build their AI system in-house instead of buying one of the funded off-the-shelf solutions. ● How Ilana qualifies and disqualifies referral partners, and why API integration is a hard requirement just to have the conversation. ● The P&C AI platform that pulls satellite imagery, permit history, and drafts bad faith letters the moment a case lands on a desk. Anthony Lopez & Ilana Reeser will be speaking live at PIMCON 2026 this October in Scottsdale, AZ. They'll be breaking down their exact strategies for Facebook Ads and building a massive referral infrastructure. Get your tickets at pimcon.org For more resources on how to dominate your market, visit us at Rankings.io. If you want to keep learning from the best voices in PI, join us at PIMCON 2026. Buy your tickets now! Rankings.io Contact: https://hubs.li/Q04bfb9C0 Ready to grow your law firm beyond SEO? Rankings.io is the full-service marketing agency for attorneys. Let’s talk about your next stage. PIMCON The Personal Injury Mastermind Conference: https://hubs.li/Q04bfbYQ0 PIMCON 2026 is the premier conference for personal injury law firms ready to move from leads to legacy. Scottsdale, AZ. Oct 4–6, 2026. Connect with Anthony Lopez & Ilana Reeser: Instagram:   / yourinsuranceattorney   |   / ilana_sky   Chris Dreyer and Rankings.io Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts for all your digital needs. ● Personal Injury Mastermind (PIM) powered by Rankings.io:   / personalinjurymastermind   | /    / @personalinjurymastermind   | /   / personalinjurymastermind   ● Rankings.io: https://rankings.io/ | https://www.instagram.com/rankingsio/... | https://x.com/Rankingsio ● Chris Dreyer: https://chrisdreyer.co/ | https://www.instagram.com/chrisdreyer... ● Newsletters: /   / the-dreyer-sheet-6904866052933586944   ● Books: https://amzn.eu/d/07RDz62Q | https://amzn.eu/d/08hi7JTV ● Work with Rankings.io: https://hubs.l #personalinjurylawyer #lawfirmmarketing #legalmarketing Timestamps 00:00 Building a Nationwide Referral Engine for Law Firms 01:40 The AI System Transforming Intake and Case Management 03:08 How Referral Networks Drive Sustainable Growth 05:36 Why B2B Relationships Beat Traditional Marketing 08:00 Using AI to Analyze Cases, Claims and Property Damage 09:59 Where AI Fits Into the Client Intake Process 13:05 Why They Built Their Own AI Instead of Buying Software 15:13 Introducing AutoCounsel and Jenna 2.0 17:05 Setting High Standards for Referral Partners 18:15 The Metrics Every Law Firm Should Be Tracking 22:26 How AI Can 10x Case Manager Efficiency 24:06 Expanding Into New States the Right Way 25:34 Building Medical Provider Networks From Scratch 28:30 The Future of AI-Powered Law Firm Operations