Welcome to the Herd | Ep. 1

Welcome to the debut episode of *You Heard It Here*! 🎙️ Hosted by Kassie and Sofia from Goat Social Media, this episode dives into the real life of social media managers, how Goat Social got started, and the evolving landscape of digital marketing. Hear how internships turned into careers, discover client success stories (including a viral lipstick brand and a game-changing nonprofit), and get the inside scoop on what’s trending—like why carousels are crushing it again. We also kick off our recurring "Final Heard Word" segment with our takes on the best (and worst) social media trends right now. 👉 Hit that like button, drop a comment with your favorite takeaway, and don't forget to subscribe so you never miss a moment behind the scenes of social! *Chapters* ``` 00:00 - Intro: Meet the Hosts of You Heard It Here 00:27 - Who This Podcast Is For: Creators, Pros, and the Curious 00:36 - Meet Goat Social Media: The Story Behind the Agency 01:26 - Intern to Manager: Sofia’s Journey 02:41 - What It's Like Working at a Social Media Agency 03:21 - A Day in the Life of a Social Media Manager 05:00 - How the Agency Has Grown and Evolved 06:56 - Kassie’s Background in Theater and Marketing 08:35 - Writing is Everything in Social Media 08:40 - Recent Client Wins: Formula Z & Camp Hill Foundation 12:24 - Social Media Trends You Should Know 13:50 - What’s the “Holy Airball” Trend? 14:48 - More Trends: 90 in a 30 and TikTok Music Moments 15:28 - Final Heard Word: Favorite Platforms & Trends We’d Retire 19:48 - What’s Coming Next on the Podcast ``` #SocialMediaPodcast #DigitalMarketing #SocialMediaTrends #MarketingTips #YouHeardItHere #GoatSocialMedia #PodcastForCreators #SocialMediaManagerLife #MarketingAgency #TikTokTips #InstagramGrowth #ContentCreation #PodcastLaunch #CreativeMarketing #BehindTheScenes