HOW TO MAKE MONEY BY EXPORTING AVOCADO - INSIGHTS FROM KENYA - Joseph Wagura,

Did you know Kenya is ranked number six among avocado producing countries in the world? Where did avocados originate from and when did they get to Kenya? What are the main avocado varieties produced in Kenya, and why? How do you decide the type of avocado to plant in a particular area? How much research is being done on avocados? Why do avocados get rejected for export? Joseph Wagura is the CEO at Avocado Exporters Association of Kenya, an organisation formed in 2019 to look into the issues that curtail avocado export. The organisation lobbies the government to facilitate a better business environment for avocado market stakeholders. It also works with avocado farmers to help them meet the stringent export requirements. Wagura shares his expertise and knowledge in the avocado market.