When outsiders try, and fail, to build a car // episode 317

Andrew Frankel and Dan Prosser discuss the challenges of massive brands who try to enter the world of car manufacturing. How many succeed? Dyson, Apple, and Google all invested hundreds of millions only to find it was rather harder than they expected. --------------------------------------------------------------- 👌🏁 Get 20% off a subscription to The Intercooler's online car magazine for the first year! That brings the cost down to just £6.40/month. Listen to the podcast ad-free, and enjoy a subscriber-only midweek podcast too. With a 30-day free trial, you can try it risk-free. Click below. https://theintercooler.memberful.com/... Find out more about JBR Capital here – https://www.jbrcapital.com Use coupon code Ti10 to get 10% off your Supernatural Car Care order – https://supernaturalcarcare.com/ Gift subscriptions – https://www.the-intercooler.com/gift-... Father's Day offer code: DAD15 ---------------------------------------------------------------- TIMESTAMPS: 0:00 Why this topic? 3:30 Why is it so hard? 9:30 Ineos 16:58 Dyson 22:25 Apple 27:40 Google 30:31 Lamborghini 33:38 Swatch 36:50 KTM 38:31 Sony 39:45 Yamaha 41:18 Peugeot 42:48 Saab This is The Intercooler Podcast #317, available wherever you get your podcasts.