Tech Industry Session: The High-Velocity Platform for Customer Apps

The hidden cost and engineering friction of maintaining fragmented infrastructure for customer-facing features slows your product velocity. As high-frequency data and intelligence become the core of the user experience, the traditional strategy of managing siloed operational and analytical stacks has shifted from a technical inconvenience to a strategic liability. For organizations that must ship faster while controlling infrastructure overhead, the path forward is a fundamental move toward consolidation. This tech industry session moves past the theory to provide a proven blueprint for architecting experiences built directly on a unified foundation. We will explore the shift from “integrated” to “built-on” and detail how to consolidate specialized databases, eliminate brittle data pipelines and use the lakehouse and Lakebase architectures to power user experiences at a fraction of the traditional engineering cost. Talk By: Bert Corderman, Director, Engineering, The Trade Desk ; Bradley Axen, Principal Engineer, AI, Block ; Bruce Wong, Sr. Director, Data Platform, Databricks ; Dmytro Mindra, Engineering Manager, ML Infrastructure, Superhuman ; Connect with us: Website: https://databricks.com X: / databricks LinkedIn: / databricks Instagram: / databricksinc Facebook: / databricksinc