Brisbane's Paddle Pop Lion: A disastrous AFL club rebrand

A good AFL guernsey is an unappreciated art at times. Today, we're talking about the disastrous 2010 Brisbane Lions rebrand; the infamous "Paddle pop" jumper. And how one fateful boardroom meeting in 2010, plunged the club into a death spiral, that Brisbane barely recovered from. Thank you for watching, and for your support ❤️ ► Follow me on Instagram:   / eggfooty   ►Follow me on Twitter:   / footyegg   ►Follow me on TikTok:   / eggfooty   ►Discord:   / discord   📕Chapters 00:00 - 01:51 Intro 01:51 - 06:24 A Brief history of Lions jumpers 06:24 - 14:28 What could go wrong? Everything actually 14:28 - 16:50 Point of no return 16:50 - 23:04 What the F have we done? 23:04 - 27:09 It's Joever 27:09 - 27:38 Outro -Tags- lions,football,western bulldogs,AFL,Brisbane Lions,2026 AFL,AFL highlights,AFL grand final,EggFooty,AFL documentaries,AFL youtube,Paddle pop,AFL jumper,AFL guernsey,AFL live,AFL replay,AFL full game,afl youtube,DDF,Fox Footy,7 AFL,channel 7 AFL,Carlton,Collingwood,Footy,Australian football,AFL docco,VFL,QAFL,SANFL,WAFL,NTFL,aussie rules