How I Started Making Money Online in 2002 (My True Story)

https://ClickCampaigns.ai — Create and launch better marketing campaigns. https://Scale.gg — AI-powered marketing that works with your favorite CRM. https://Courses.gg — Build unlimited courses and communities for free. In 2002, I was running car dealerships—not building online businesses. Then one email introduced me to legendary marketer Frank Kern and completely changed the direction of my life. In this video, I tell the true story of how I discovered PayPal, e-books, digital products, resale rights, and email marketing during the earliest days of online business. You’ll hear how I: • Found my first digital product to sell • Bought approximately one million email addresses for $500 • Made $700 from my first email campaign • Nearly got permanently banned by my internet provider • Learned the importance of building an email list • Helped popularize the one-time offer, or OTO • Developed the ideas behind Butterfly Marketing • Grew my online income to approximately $50,000 per month • Created my first information product, Carbon Copy Marketing • Eventually left the car business to build my career online Some of the tactics people used in 2002—especially unsolicited bulk email—should absolutely not be copied today. But the business lessons about building relationships, creating offers, and owning your audience are still relevant. If you want me to tell the stories behind Butterfly Marketing, my million-dollar launch, meeting Frank Kern, or the day I finally quit the car business, let me know in the comments. Subscribe for more true stories from the early days of digital marketing and online business. CHAPTERS 00:00 How I Got Started Online 00:12 Running Car Dealerships in 2002 01:39 The 100-Salespeople-a-Month Problem 01:59 Becoming a Regional Sales Trainer 02:22 The Email That Introduced Me to Frank Kern 02:36 A Faster Way to Build Marketing Campaigns 03:31 The “Secrets to Online Profits” 03:47 PayPal, E-Books, and a New Opportunity 04:33 My First Digital Product and Resale Rights 05:14 I Had a Product—but No Traffic 05:56 The $700 Email Blast That Nearly Got Me Banned 06:55 The Email-Marketing Lesson That Changed Everything 07:39 OTOs and the Birth of Butterfly Marketing 08:57 Building a Profitable Email List 09:55 The $50K-a-Month Dream and the Early Internet 10:50 Creating Carbon Copy Marketing 11:29 Quitting the Car Business 11:47 What Comes Next #DigitalMarketing #OnlineBusiness #MikeFilsaime