Framemaking Foundational, Ep. 31 - Pattern Recognition

Know your customer. We all say it, but what does it actually mean? In Framemaking, we encourage sellers to know their customers' world better than customers know it themselves. Specifically, the practical steps they can take to move a purchase decision through their organization with greater ease and improved confidence across 4 critical dimensions. To do that well requires a skill we don't often talk about in sales: Pattern Recognition. To do it extremely well, it requires the entire GTM organization to do it together. Here's a bit more on how to make it happen and why it matters so much. All to become a better Decision Coach to your customer. #framemakingsale #b2bsales #b2bmarketing