Why 90% of Family Businesses Don’t Survive the 3rd Generation | Masters Union

Join Pratham Mittal, Founder of Masters’ Union, in a deep and unfiltered conversation with Rajiv Gupta, Board of Governors at Masters’ Union Executive Education, and Sandeep Nerleker, Founder & MD of Terentia Consultants, as they decode the hidden realities of Indian family businesses. From succession planning and generational conflicts to family constitutions, governance structures, wealth psychology, and the power struggles that silently destroy businesses from within, this conversation explores what really happens behind successful business families. Why do some family businesses survive for generations while others collapse despite wealth, scale, and legacy? How should the next generation earn trust? And why are ego, insecurity, and lack of structure bigger threats than competition itself? This episode covers: • Family Business Succession Planning • Indian Business Families & Governance • Wealth & Legacy Management • Family Constitution & Exit Policies • Business Psychology & Leadership • Generational Conflict in Business • Governance Structures for Family Enterprises • Scaling Family-Owned Businesses A powerful conversation for entrepreneurs, business owners, founders, successors, and anyone building long-term legacy businesses. Chapters: 00:00 - Trailer 01:28 - Introduction 02:32 - Role of the 3rd Generation in Family Businesses 06:41 - Family Tree, Power Dynamics, and Influence 13:50 - The Impact of Patriarchy in Family Businesses 20:47 - A Look at What Went Wrong with the Ambani's 23:59 - The Importance of a Constitution in Family Businesses 32:00 - Evolving Perspectives of the Patriarch in Family Firms 42:18 - Exploring Family Structure and Financial Management 59:49 - Exit Strategies in Family Businesses 1:04:00 - Insights from the Book "Lala Company" 1:19:15 - Owners and Promoters Management Programme at Masters’ Union #FamilyBusiness #FamilyBusinessPodcast #IndianBusiness #BusinessPodcast #BusinessLeadership #Entrepreneurship #IndianEntrepreneurs #FamilyBusinessIndia #BusinessGrowth #LegacyBuilding #StartupIndia #IndianStartups #MastersUnion #BusinessEducation #FamilyWealth #BusinessFamilies