Procter & Gamble | Accessible Advertising (Fairy - Supercore)

Our Fairy brand is enabling captioning to ensure information can be equally accessed by everyone, even those with hearing impairments. Depending on markets and platforms, it can be delivered through closed captioning, with captions being activated on demand by viewers themselves or by using opened captioning with captions burnt into the video, visible to all viewers without the ability to turn them off.