Why AB InBev Is Betting Big on Zero-Alcohol Beer

AB InBev CEO Michel Doukeris joins Brian Sozzi inside Madison Square Garden for a wide-ranging conversation on the future of beer, zero-alcohol growth, the World Cup, the Olympics, consumer behavior, and where the company is finding its next phase of growth. Doukeris discusses the rise of Michelob Ultra Zero, how AB InBev is shifting from acquisition-led growth to organic brand growth, why sports remain central to the company’s strategy, and how consumer trends like wellness, affordability, energy drinks, and ready-to-drink beverages are shaping the alcohol industry. Plus, Doukeris shares leadership lessons from more than 30 years at AB InBev and how he thinks about resilience, decision-making, and long-term growth. Chapters: 00:00 Inside Msg With AB Inbev’s CEO 01:17 Michelob Ultra Zero and Non-Alcoholic Beer Growth 03:17 AB Inbev’s Next Era Of Growth 05:06 Building Global Beer Brands 07:11 Supply Chains, Farms, And Beer Production 09:00 World Cup And Olympics Strategy 12:40 How AB Inbev Creates Hit Marketing Campaigns 17:46 Energy Drinks And Beyond-Beer Growth 20:32 How Younger Consumers Are Changing Drinking Habits 22:33 GLP-1s, Wellness, And Affordability 26:26 Leadership, Resilience, And Decision-Making 30:53 Does The CEO Still Drink Beer Every Day? == — Facebook:   / yahoofinance   — X/Twitter: https://x.com/YahooFinance — Instagram:   / yahoofinance   — TikTok:   / yahoofinance   — LinkedIn:   / yahoo-finance   https://finance.yahoo.com/