The Emperor's New Wallet - Hello Trust Live @ Identity Week

Does the European Business Wallet exist yet? No. But it's coming — and it will change everything. In this first-ever Live episode of Hello Trust, recorded live at ID Week in Amsterdam, we dive into one of the hottest topics in the European digital identity landscape: the European Business Wallet. With Igor Marcolongo, Head of Business Evolution at Tenex, we tackle the key questions: What is the European Business Wallet, and why doesn't it exist yet? Why do 54% of experts consider it the most impactful wallet type, ahead of the individual wallet and the Digital Product Passport? How does it connect to the "once only" principle, digital powers of attorney, and AI agents? What does the real roadmap to 2028 look like? This is an infrastructure that promises to harmonize the legal identity of businesses across Europe, unlock the digital single market, and become the missing link for anchoring the identity of AI agents.