ARIEL ATOM - Everything You Need To Know | Up To Speed

BIG THANKS to Codemasters for sponsoring today’s episode. To stay up to speed on all DIRT 5 announcements and to PRE-ORDER DIRT 5 (featuring Donut!) click this link: https://bit.ly/3inX5yL Ariel Motor Company is famous for their Ariel Atom, Ariel Nomad and Ariel Ace, but did you know the Ariel of today actually started 150 years ago? From penny-farthing bikes to iconic motorcycles like the Ariel Red Hunter, Ariel Square Four and Ariel Cyclone, this small British manufacturer set the stage for success but died under poor leadership. Now back from the dead, the Ariel of today makes ultra-low production, ultra-lightweight speed monsters. So hold on to your face and join host James Pumphrey as he gets you Up To Speed on the exciting history of Ariel Motor Company! ►Episode Chapters: 00:00 Introduction 00:58 The Death of Ariel Motors 04:58 The Birth of Ariel Motors 06:19 The Cars 11:08 The Future of Ariel Motors Up to Speed is a weekly automotive history show about the best cars, brands, designers, drivers and influencers ever. Host James Pumphrey covers everything from the Toyota Supra to the Chevy El Camino, The VW GTI to the Subaru WRX. The origins of every car will be uncovered to get you Up to Speed! Some of our best videos ever are coming out soon, stay tuned so you won't miss a thing! ►Subscribe here: http://bit.ly/1JQ3qvO Check out more Donut Media Videos:    • Evolution of the Porsche 911 | Donut Media   Want a Donut shirt or sticker? Visit https://shop.donut.media/ Like us on Facebook:   / donutmedia   Click here if you want to learn more about Donut Media: http://www.donut.media/ Donut Media is at the center of digital media for the next generation of automotive and motorsports enthusiasts. We are drivers, drifters, and car enthusiasts who love to tell stories.