CORE: Cowtown – The Story Behind Arizona’s Iconic Skate Shop and Contest PHX AM

At the crux of every thriving skateboard scene is a brick and mortar store that plays a vital role in the foundation of its community. Laura, Trent Martin, and Ed Cox JR of Arizona’s Cowtown Skateboards have proven this true. Born out of necessity, Trent and Ed felt the missed representation of a core skate shop that supported the local community. Before Cowtown’s inception, a coalition of key figures that included Laura, Damon Alire, and Daniel Shircliff were already pushing for the development of a skatepark for the community—their efforts included engaging with the city, raising money, and hosting contests. In 1997, two events occurred that would forever change the course of skateboarding in Phoenix: the opening of Cowtown and Desert West Skatepark. The paths between Trent, Ed, Laura, Damon, and Daniel crossed throughout their various endeavors, each with similar goals: providing, fostering, and building a future for skateboarders in their community. While there is more to Cowtown’s history and the ripple effects of starting PHX AM, it’s best heard from the people who helped make it all happen. Enjoy CORE: Cowtown. #platfrm #skateboarding Subscribe to the Platfrm channel! https://bit.ly/4aScSzM Follow us on: TikTok:   / the_platfrm   Instagram:   / theplatfrm   Facebook:   / theplatfrm   Twitter:   / the_platfrm