Rethinking Social Media Platforms - New Strategies for Engaging an Audiece

A seminar for anyone curious about social media platform alternatives, digital activism and the future of online engagement for cultural and creative work. How did a couple of social media platforms (Facebook, Instagram and TikTok etc) become the sole platforms for reaching audiences? And what happens now, as political shifts and tech skepticism reshape the digital landscape and creators, organisers and cultural spaces start looking for alternatives? This seminar is an invitation to rethink digital strategies away from opaque algorithms. With insights from voices across cultural and digital fields, it explores how to move beyond Meta’s and ByteDance’ platforms – and what new tools, tactics and communities might emerge in the process. Three speakers will talk about how creators, producers and organisers can begin to shift away from dominant platforms without losing connection and describe strategies and networks that are already in motion. It’s a space for learning, inspiration and practical direct action – for anyone who is ready to rethink how we show up and engage online. Speakers: Marcin de Kaminski, Maia Kahlke Lorentzen and Johan Forsman. Moderated by Johanna Koljonen. This seminar is presented by Media Evolution in collaboration with Inkonst – an independent venue in Malmö that presents innovative and contemporary culture that moves outside of the established, obvious and genre defined. This seminar is a part of Learn, Create, Engage – a project that helps develop competence and strengthen people who work within the cultural and creative industries in Skåne, by offering free courses and much more. In collaboration with Region Skåne, funded by the European Social Fund.