The Business Behind Sadhguru & Isha Foundation (How They Make Crores) | tbh

This is not a video about Sadhguru himself, this is a Business Case Study video and solely for that purpose. We're not making any character judgement of Sadhguru in this video! Business Model and Revenue Isha Foundation, founded by Sadhguru, operates as a non-profit with a US entity generating over $40 million in revenue with a 66% profit margin Main revenue sources include yoga programs, donations, product sales (Isha Life), and events/retreats The foundation benefits from a large volunteer base, reducing operational costs Marketing and Branding Sadhguru is a major spender on social media ads, investing over ₹1.35 lakhs daily on Facebook and Instagram Social causes like "Save Soil" serve as effective branding and awareness campaigns for core products The foundation uses a step-up funnel approach, gradually increasing customer engagement and program costs Controversies and Criticisms Questions have been raised about Isha Foundation's tax practices, particularly regarding the classification of income as donations The foundation's financial model, while legal, has sparked debates over its use of non-profit status to minimize tax liabilities